Underwear Company Devon + Lang Raises $15,000 for Calgary Covid Relief Selling Face Masks
CALGARY, Alberta — Today, Devon + Lang, an apparel company specializing in innovative boxer briefs, donated $15,000 to United Way of Calgary and Area to support those most affected by the COVID-19 pandemic. The donation comes because of Devon + Lang’s face mask fundraising initiative.
At the beginning of April, Devon + Lang recognized the need for comfortable and well-designed reusable face masks as well as the need for donations toward COVID-19 Relief. The company leveraged their design capabilities and started production of masks in the same soft modal fabric used in their boxers. Within the first week, the limited run of 200 masks were sold out and 100% of profits were dedicated to this community response fund. To create an ongoing fundraising effort and meet demand, Devon + Lang increased production and committed 20% off all profits to United Way, raising a total of $15,000.
“As a growing Calgary company, we are thrilled to be able to contribute to a relief effort in our own backyard,” said Tyler McCombs, Founder of Devon + Lang. “This initiative and our masks have received national attention, which has been exciting for our team. We are thankful for all the people who decided to shop local and contribute to a great cause.”
“We are grateful to Devon + Lang for their support of our community during COVID-19,” said Rhonda Roth, Chief Development Officer at United Way of Calgary and Area. “It’s inspiring to see a home-grown, local business give back through great creative ideas at a time when many people are struggling. Thank you, Devon + Lang, for highlighting our city’s compassion and generosity towards the most vulnerable. United, we make the biggest difference!”
Devon + Lang is expanding their face mask line to include a variety of colours and child-size masks, and will continue to donate 15% of all proceeds to local charities and initiatives.
About Devon + Lang
Devon + Lang is an apparel company focused on how change and innovation can be connected and generational. The company uses what made apparel and clothing great in the past – quality and longevity; and finds new ways to reimagine and develop apparel into the next generation. Committed to “Supporting the Goods,” Devon + Lang aims to promote and fundraise for initiatives making local impact. For more information, visit devonandlang.com or follow Devon + Lang on social at @devonandlang and #supportthegoods
Sarah Carmichael, Head of Marketing