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Soft where it matters, bold where it counts.
Discover premium underwear and apparel designed with your comfort top of mind.
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Pouch Boxers for Everyday Wear
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Every Purchase Supports Our Goal to Give-Back.
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Pairs Donated to Date
Shop with purpose: Every purchase supports our mission to donate underwear to those in need. Join us in our goal to donate 500,000 pairs in 10 years, providing the basic human necessity of new, clean underwear to vulnerable communities across Canada.
What Our Customers Are Saying
These products don’t disappoint, they are so fun and funky, BUT most of all comfortable and super soft! I literally feel naked in them. Highly recommend.
The design is amazing! The seams that perfectly add support to a bralette? As a breastfeeding mom, this is stunning! Support and comfort and the ease of pulling it to the side to pop one out? So much love!
I came across this product and took a chance. Soooo glad I did. Comfort and for are amazing. Great adjustment on the bralette. Canadian product to boot, eh bud!
This site is already filled with my reviews, but I keep coming back for more new patterns. This one is fun and colourful and really pops on the white background. Love em!
Love the feel of the fabric. Cute and comfy.
